BIZ NOTES: Edgewater Invention Gets Help From National Distributor
Did you see something so simple and clever that you think to yourself, “I wish I’d have thought of that!”
Well, Edgewater inventor Dana Clark, head of Avid Golf did just that with her unique product, the “Swedge.” And now Clark has inked a deal with Duran Group, a leading sales and marketing firm specializing in golf and sports. The relationship should help Clark get her product distributed to a wide network of pro shops.
The Swedge is a small pillow that can improve a golfer’s swing by keeping the golfer’s elbow tucked close to the body. Clark developed the product after she signed up for a golf lesson and learned that she suffered from “chicken wing” or “flying elbow.”
It is a flaw in a golfer’s swing that plagues many amateur golfers. It is the main reason mid- to high-handicapped golfers hook or slice the golf ball.
Clark’s instructor, Winnie Sewell gave Clark the “towel drill,” where a golfer puts a towel or headcover under the arm to cure the flying elbow. The object is to hold the elbow tight to the body, not dropping the towel and improving the swing.
Clark thought the drill was helpful, but felt ridiculous using a towel or headcover. Instead, she developed the Swedge as a training aid. It is a small, washable half-moon shaped pillow that is covered with a durable nylon casing. It costs $29.95 and comes in three colors: black, red and blue. In addition, it has a convenient clip to attach to a golf bag.
The device helps to keep the arm in the proper position. It is credited with:
- fixing your hook or slice,
- keeping you connected throughout your swing,
- improving accuracy, and
- increasing distance.
The Swedge is made in the USA and can be custom-logoed, even in small quantities. With the help of the Duran Group, Clark can grow her business and increase distribution of her product.
Tony Duncan, the Duncan Group’s founder said in a media release that their group is ready to sell the Swedge to thousands of golf pro shops in the United States.
“The simplicity and versatility of the Swedge is amazing, and I have never seen a product which teaches a golfer the feeling of a connected golf swing more effectively,” Duncan said.